Who We Are
Our name
The long version is
Dynamic Data Display for Location. Officially we're 3D-Location, Inc.,
and we go by 3D-L.
Our location
Our software platform may be bits and bytes, and our servers may be dispersed in the digital "cloud," but 3D-L is anything but virtual. We call home the Arts District neighborhood of downtown Los Angeles.
Our Leaders
Craig Henderson, President
Craig comes to 3D-L with nearly 20 years of experience leading software initiatives in support of a variety of business objectives. He started in the e-learning space, where he led or collaborated on the design and development of pioneering applications for several Fortune 500 companies, including Lexus, FedEx, and United Airlines. He was Vice President of Strategy for IEC and its successor organization, Quisic, before becoming an independent consultant for seven years.
In that time, he supported software implementations for large public companies, government entities, and non-profits. During this time, he was exposed to the power of web-based GIS applications in supporting various business initiatives. He worked with Placebase, a pioneer and leader in bringing GIS to the web, on different efforts, and eventually joined the company as its Director of Client Services. In that role, he worked directly with over a dozen clients, helping them tie their business objectives to the right mix of Placebase tools and services. With 3D-L, he picks up where Placebase left off, carrying TRF's PolicyMap forward and expanding the application's proven ability to support business and policy analysis.
Craig holds a B.A. from the University of California at Berkeley, and an M.A. from the University of Southern California.
Daniel Ceregatti, Engineering Lead
Since 1996, Daniel has managed teams of developers and system administrators in building systems and software at a variety of Internet-based companies. He has led efforts ranging from the implementation of simple web services to the deployment of large-scale web hosting facilities, which encompass load-balanced clusters, database replication, and redundant upstream links for high availability.
Over the years, he also worked as a freelance developer on various web-based initiatives. In 2006, he implemented the LAPD's acclaimed crime-mapping solution (http://www.lapdcrimemaps.org). Since then, he has made web-based GIS applications his professional focus.
His recent work in GIS has melded with a longstanding personal interest in the world of open source software. Throughout his career, Daniel has actively participated in open source communities. He contributed directly to the development of the PostgreSQL database and the PHP scripting language, both of which are integral to 3D-L. In his current role, he strategizes on ways that 3D-L can best identify, customize, and deploy open source components in its technology.
Daniel likes to describe himself as a "wearer of many hats", given his breadth of responsibilities. He moves fluidly from a programming role to database administrator to network troubleshooter, and can be counted on for quick and effective decision-making and troubleshooting.